In the 70s, as a young man, he worked for the most prestigious French shoe Maisons, from Roger Vivier to Chanel. Of course, all of them produced their shoes in Italy! In 1992 he opened his first boutique in Paris and, from there on, there was an escalation which led him to become an icon of luxury footwear. He made his PUMP shoe one of the most desired objects by women all over the world. In addition to beauty and quality, he appreciated the sexy side of the shameless woman. With the bright-red lacquered sole, his shoes can be recognised at every step.